A GOOD LAUGH:

You go to a party
and you see an attractive girl across
the room. You go up to her and say,
"Hi, I'm great in bed, how about
it?".
That's Direct Marketing.

You go to a party
and you see an attractive girl across
the room. You give your friend a
tenner. He goes up and says "Hi, my
friend over there is great in bed, how
about it?"
That's Advertising.

You go to a party
and you see an attractive girl across
the room. You recognize her. You walk
up to her, refresh her memory and get
her to laugh and giggle and then
suggest, "Hi, I am great in bed, how
about it?".
That's Customer Relationship
Management.

You go to a party
and you see an attractive girl across
the room. SHE COMES OVER and says,
"Hi, I hear you're great in bed, how
about it?"
THAT is the power of BRANDING