Google Maps & Their API's

Recently I've been playing around with the Google Maps API's, its a really cool system that you can add on your website at no cost - you can mark where your offices are on the map, and users can see the address, zoom in and out, etc....

I have a thought tho, lets say you have a restaurent - In the UK most of the restaurents are all bunched together - if someone came to my site, and I owned a restaurent, I wouldn't be happy if they clicked the Map button, and saw adverts for 10 other restaurents (Google says they reserve the right to advertise on the maps).

Mapping firm Multimap.com, offer Business services, where they charge (like £1400) per year, and you have 100,000 impressions, i.e. your map can be viewed 100,000 times. If google were to do a similar thing, were, you paid to have NO ADVERTS, i.e. £0.01p per impression (with a daily-budget, etc... just like Adwords), then this would be a serious contender for businesses.

What do you think?